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Knowing the vehicle
Knowing the shape and size of the vehicle and all its nuances is a critical part of the design process; therefore, taking measurements before you do any design work is a must. You really have to have a good handle on templates; templates are so vital because positioning is critical. If you have to do a lot of reprints, then that could break your business. Experts also recommend an auto library that contains vector images of cars, trucks and buses and a digital camera with which to take pictures. The goal is to know every inch of the vehicle. If you don’t take time to do this up front, then you could end up with text over a door handle. Even though you are wrapping a 2003 Dodge Caravan, for example, measurements are still important because there are slight differences that could cause significant problems during installation. You can get this library at the end of this article.
Designing for wraps
Designing for wraps is entirely different than other types of design work, It’s like any new media, you have to learn the media and you have to learn what is going to capture the attention of the people. It’s more than just putting graphics on a car. Avoid using too much text or colors. Many people are using rainbows on vehicles and that causes the intended viewer to miss the message. In fact, making a bold statement is one of the most significant challenges in designing for wraps. You have to keep it simple. You need a strong message. You only have a few seconds to get the message across as the car passes by, It’s a branding media; it’s not a message media. You just show the brand for recognition more than to run a brochure.
Keeping it simple
One of the biggest mistakes with wrap designs is going overboard with flashy graphics or trying to put a one-dimensional design on a three-dimensional vehicle. Usually where your hood and your front bumper transition to the side of the car is challenging. You are basically laying down a flat design on the hood and a flat design on the side of the vehicles and if you have a wacky design, then they don’t transition well on either side of the hood and on either side of the trunk on the back. One key to success boils down to common sense: work closely with the client throughout the design process. In fact, you could even outsource the design work, the printing, and the installation and basically act as a sales rep. If the customer wants to deal with you and the price is okay, then go for it.
Preparing the vehicle for installation
Once the design work is complete, the next step is preparing the vehicle for installation. Proper cleaning and preparation of the substrate prior to application is critical to the success of the wrap, because if the car is not thoroughly cleaned immediately before application, then the result could be adhesion loss. You want to make sure to get all the dirt out of any contours and grooves, any dirt can affect how any of the film adheres to the substrate. Most vinyl manufacturers recommend cleaning the vehicle with a commercial detergent and water. If grease, oil, wax or any other grime is present, then the substrate must be scrubbed with a solvent and wiped with a soft, lint-free cloth before it dries. Isopropyl alcohol is strong enough to clean away any leftover impurities that could hinder the adhesive, but not so strong that it will damage the paint. Still, experts recommend testing the cleaning solvent on an inconspicuous area of the application surface first to check for potential damage.
Allowing the vehicle to dry
Experts say a common mistake during the preparation process is not allowing the vehicle to dry thoroughly. It can take up to 24 hours for a car to dry completely, especially in humid or cold atmospheres. Emphasize the importance of surface preparation, one common mistake that is easy to understand but often overlooked is having the vehicle at the proper temperature for installation. Sign shops in the north are at somewhat of a disadvantage because vinyl films are typically more susceptible to failure in cold environments. Even if the vehicle seems like it’s dry, if it’s cold and there’s moisture in the air, then it sticks to the surface of the car and creates barriers to the performance of the film.
Considering paint and glass
If you are applying the film to a newly painted surface, Avery recommends following all drying and curing instructions provided by the paint manufacturer prior to surface preparation and film application. Avery also suggests the use of high-quality exterior grade paints and OEM systems. You also need to prepare the glass if you are going to apply perforated vinyl to these areas. Like the vehicle itself, the glass should be perfectly clean. Avery recommends removing any stickers, paint or over-spray using a single razor blade scraper. Then spray the glass with cleaning solution, squeegee it dry using a soft rubber window squeegee and wipe the edges using lint-free paper towels.
Once the vehicle is thoroughly cleaned and dried, then you can proceed with installing the wrap.