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June 6 2018

Car wrap service Edmonton

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Iconic Print Co. is Your Edmonton Alberta premier car wrap company call 780-250-4266 today.

 

Just what are car wraps? Car wraps are the funky advertising you see driving around your city. Car wraps are the manner in which the advertising is affixed to your vehicle. Virtually unknown ten years ago they are now quite common and very effective way of promoting business ideas. Of course, the wraps are not limited to cars there are truck wraps, trailer wraps, boat wraps, etc etc. However, for the purpose of this article, I will limit myself to car wraps.

Car wraps are a great way to change your car bills into deductible adverting expenses. Your car will instantly become an eye-catching mobile billboard. People can tune out all sorts of advertising, but it has been shown that car wraps peak peoples curiosity and they pay attention to the message. I’m sure you have heard people say, “Hey, Have you seen the car driving around that looks like a giant grasshopper?” People notice unusual things and car wraps can capitalize on that.

Even if you don’t have your own business that you wish to advertise, you may still be able to benefit from car wraps. Various companies will pay you to sport their advertisements on your car. There are specific rules; however, You generally need a late model and popular car. The year the new VW Beatles came out they were targeted for wraps. Your typical daily router-id considered. They want your car and their wrap to be exposed to many different parts of the city. If you make a short drive from your garage to an underground parking garage every day then you might not be a great car wrap prospect. You need to drive a varied route and must commit to driving a minimum number of kilometers per month. In exchange, you will be a handsome fee from the product company. Check online for companies that will pay you to have your car wrapped with their logo.

There are special companies that manufacture the wraps. They design, print, install and remove the wrap from your car. The effect is spectacular, but the process remains relatively simple. The whole process can take approximately two weeks. The design and printing process can take 10-14 days while the installation of the wrap takes 1-2 days.

Generally, car wraps are made out of vinyl and the vinyl film covers the entire body of the vehicle. The windshield and the windows are covered with a special perforated window wrap that allows the driver and passengers to see out. Although occupants of a wrapped car can see out, it is difficult for those outside to see in. The wraps are not a safety hazard whatsoever.

The cost of a car wrap depends on the size of your vehicle and whether you have a full wrap or half wrap or just a roof wrap. The more extensive the wrap, the higher the cost. However, as can be assumed a full car wrap has a much more powerful impact that a lesser wrap.

Rest assured car wraps do not do any damage to your paint job. After removal, your car will look the same as it did before getting the wrap. Also, these wraps are incredibly durable. Most companies will guarantee their wraps for up to three years. The wraps are completely and quickly removable but they are not reusable.

Car wraps are an exciting and innovative new way to advertise. Be on the cutting edge of promoting your business. Make use of legitimate advertising expenses while defraying your car expenses. Consider getting a quote for a car wrap today.

 

Article Source: http://EzineArticles.com/2457439

May 30 2018

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May 25 2018

Vehicle Wraps | Car Wraps | Edmonton

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Vehicle Wraps | Car Wraps | Edmonton Alberta Call 780 800 7343

 

Custom wraps and graphics can be applied to almost all forms of vehicles on the land, air, and water – cars, trucks, vans, buses, trains, trolleys, small and commuter airplanes, helicopters, boats, kayaks, canoes, and jet skis. If the graphics wraps are done for commercial purposes, then they transform the vehicles into a moving billboard for a specific brand, product, or service.

Unlike paint, all wraps are computer generated designs and once approved the designs are printed on large vinyl panels and then applied by the hands of skilled installers to contour the surfaces of the vehicles. Designs that completely transform the look and feel by covering the complete surface are full wraps, whereas partial coverage only cover a section of the surface. When partial wraps are designed correctly they utilize the base color of the car incorporating it into the design. Windows can also be covered with a different material so they can still be seen through from the inside and continue the image when viewed from the outside.

Vehicle wraps are a high-value solution to advertising and with a talented designer, the opportunities to convey a clear and eye-catching marketing message is limitless. Car wraps express a level of professionalism for the company that increases their reputation and visibility as they drive around.

Vehicle wraps expand the opening for outdoor advertising, giving small and large companies an effective marketing method for high-visibility placement of their message on densely trafficked urban streets, highways, and virtually where ever they drive and park. For a service company that travels from jobsite to jobsite that travel time now becomes valuable marketing opportunity – not to mention that when you are onsite, you are advertising to the neighbors who will likely need your services and will remember your professional company.

Vehicle wraps convert road construction, congestion, and daily traffic into a positive activity for people sitting in cars and buses are waiting for traffic to move, appreciate and are drawn to dynamic and colorful advertisements where they are likely to notice and remember the message; your message. In fact, according to a Transportation Advertising Council of America (TACA) study:

• Vehicle advertising generates between 30,000 and 70,000 daily impressions – and those impressions have a high efficacy rate:

• 90% of travelers notice graphics on wrapped vehicles.

• 75% of consumers form impressions about a company based on the fleet graphics.

• 30% of consumers base buying decisions on impressions they receive from company vehicles.

There have been several studies in the past decade that have all reported the same result, that vehicle wraps are the most cost effective form of advertising available today. One study from 3M showed that a company would have to spend over $130,000 on television ads to generate equivalent annual impressions of a $3,500-$5,000 car wrap.

Every type of company that uses cars, trucks, or vans in their daily operations will benefit from the value of custom vehicle wrap. You already own the spaceincreasingand therefore you don’t have to lease this valuable advertising space from an ad agency. Many billboard companies charge between $800/month for out of the way location and up to $5,000/month for prime locations; you already own the space on your vehicles to reach thousands of people every day. Moreover, unlike billboards, there is no monthly ongoing expense just the onetime upfront costs.

The value of vehicle graphics is even more valuable for companies who have or manage fleets – technicians, delivery services, distributors, buses, minivans, trailers or taxis. The statistics from TACA are based on a single vehicle and the increase visibility in repeat exposure is a magnitude by having a fleet branded identically. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

Car wraps and vehicle graphics are taking the world of advertising and marketing in a new direction. Vehicles wraps are surpassing traditional media in their affordability and provide effective marketing tools to all companies. All companies who use vehicles should seriously consider vehicle wraps as a critical marketing, advertising, and promotion solution.

 

Article Source: https://EzineArticles.com/expert/Jonathan_R_Jones/666832

May 23 2018

Car Wraps | Vehicle Decals | Edmonton Alberta

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Knowing the vehicle

Knowing the shape and size of the vehicle and all its nuances is a critical part of the design process; therefore, taking measurements before you do any design work is a must. You really have to have a good handle on templates; templates are so vital because positioning is critical. If you have to do a lot of reprints, then that could break your business. Experts also recommend an auto library that contains vector images of cars, trucks and buses and a digital camera with which to take pictures. The goal is to know every inch of the vehicle. If you don’t take time to do this up front, then you could end up with text over a door handle. Even though you are wrapping a 2003 Dodge Caravan, for example, measurements are still important because there are slight differences that could cause significant problems during installation. You can get this library at the end of this article.

Designing for wraps

Designing for wraps is entirely different than other types of design work, It’s like any new media, you have to learn the media and you have to learn what is going to capture the attention of the people. It’s more than just putting graphics on a car. Avoid using too much text or colors. Many people are using rainbows on vehicles and that causes the intended viewer to miss the message. In fact, making a bold statement is one of the most significant challenges in designing for wraps. You have to keep it simple. You need a strong message. You only have a few seconds to get the message across as the car passes by, It’s a branding media; it’s not a message media. You just show the brand for recognition more than to run a brochure.

Keeping it simple

One of the biggest mistakes with wrap designs is going overboard with flashy graphics or trying to put a one-dimensional design on a three-dimensional vehicle. Usually where your hood and your front bumper transition to the side of the car is challenging. You are basically laying down a flat design on the hood and a flat design on the side of the vehicles and if you have a wacky design, then they don’t transition well on either side of the hood and on either side of the trunk on the back. One key to success boils down to common sense: work closely with the client throughout the design process. In fact, you could even outsource the design work, the printing, and the installation and basically act as a sales rep. If the customer wants to deal with you and the price is okay, then go for it.

Preparing the vehicle for installation

Once the design work is complete, the next step is preparing the vehicle for installation. Proper cleaning and preparation of the substrate prior to application is critical to the success of the wrap, because if the car is not thoroughly cleaned immediately before application, then the result could be adhesion loss. You want to make sure to get all the dirt out of any contours and grooves, any dirt can affect how any of the film adheres to the substrate. Most vinyl manufacturers recommend cleaning the vehicle with a commercial detergent and water. If grease, oil, wax or any other grime is present, then the substrate must be scrubbed with a solvent and wiped with a soft, lint-free cloth before it dries. Isopropyl alcohol is strong enough to clean away any leftover impurities that could hinder the adhesive, but not so strong that it will damage the paint. Still, experts recommend testing the cleaning solvent on an inconspicuous area of the application surface first to check for potential damage.

Allowing the vehicle to dry

Experts say a common mistake during the preparation process is not allowing the vehicle to dry thoroughly. It can take up to 24 hours for a car to dry completely, especially in humid or cold atmospheres. Emphasize the importance of surface preparation, one common mistake that is easy to understand but often overlooked is having the vehicle at the proper temperature for installation. Sign shops in the north are at somewhat of a disadvantage because vinyl films are typically more susceptible to failure in cold environments. Even if the vehicle seems like it’s dry, if it’s cold and there’s moisture in the air, then it sticks to the surface of the car and creates barriers to the performance of the film.

Considering paint and glass

If you are applying the film to a newly painted surface, Avery recommends following all drying and curing instructions provided by the paint manufacturer prior to surface preparation and film application. Avery also suggests the use of high-quality exterior grade paints and OEM systems. You also need to prepare the glass if you are going to apply perforated vinyl to these areas. Like the vehicle itself, the glass should be perfectly clean. Avery recommends removing any stickers, paint or over-spray using a single razor blade scraper. Then spray the glass with cleaning solution, squeegee it dry using a soft rubber window squeegee and wipe the edges using lint-free paper towels.

Once the vehicle is thoroughly cleaned and dried, then you can proceed with installing the wrap.

May 22 2018

Vinyl Car Wraps and Car Decals | Edmonton Alberta

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Have you ever considered using your vehicle as a way to advertise your business? If so, you probably have heard of car decal, vehicle decal, car wrap, and vehicle wrap. How do you choose the right option for you? Whether you have a truck, SUV, Scion, trailer, van or Mini Cooper you have many options for using your vehicle for effectively advertising your business.

Vinyl Car Wrap vs. Car Decal

A car wrap uses a similar vinyl material to a car decal; only a car decal material does not require material that can cover the complex curves of an entire car. Car decals typically cover a minimal area on the vehicle, similar to a car magnet. Whereas with a wrap, you can cover any part of the vehicle, including bumpers, the hood, and other curved areas. Car wrap material has a grey-backed adhesive that has air egress channels that allow for air bubbles to be immediately smoothed out creating a sheer painted look to the car wrap – especially when a gloss finish is chosen. The vinyl car wrap material can be heated around the bumpers and complex curves of the vehicle to cover the entire surface area. Your clients will never know it’s not a paint job. You will though when you go to re-sell the vehicle and all you have to do is have the wrap removed to reveal the manufacturer’s paint job underneath, preserving the resale value of the car.

A vinyl car decal or magnet will not last as long as a vinyl car wrap for a few reasons:

1) Magnets can fly off the car, fade, or be stolen

2) The decals are typically printed on a cheap vinyl material that lasts up to one year to keep costs down

And of course, the major difference is in the perception of your brand… are you the leader, or are you just another small, one-person business?

Vinyl Car Wrap Vs. Partial Vinyl Car Wrap Vs. Car Decal

The vinyl car wrap looks like a professional business that can be relied upon, that will be there in a few years in case you need them. If you have confidence in your business, a vinyl car wrap is the best way of projecting this confidence out to your clients. Show them how professional you are and what you can do for them. Tell them you are here to stay. Nobody looks at car decals or magnets anymore. They are like bumper stickers. Nobody cares. They think the person driving the car is a small one-person shop that is trying to make money on the side. Don’t be mistaken for that! Put your business up a notch by crafting your image professionally with a creative car wrap.

The price difference between a decal and a vinyl wrap is definitely there. A pair of car decals are probably in the range of $120 vs. a wrap which runs from $2500 – $3500 depending on the make, model and year of the car. If you have invested in other areas of your company, don’t skimp on one of the most public images of your business – your car, that is driving around in front of your customers every day. A vehicle wrap lasts for five years, which amortizes down to about $55/month in advertising costs, the most cost-effective form of advertising available today to get in front of 30,000 – 70,000 people daily. Where else could you spend $.15 per 1,000 views? Nowhere.

Car wrap advertising creates a client experience, turns heads, brings eyeballs to your brand. It sells you by merely being there while you drive. All you need is a creative vehicle design, a car, and a drive to be the most recalled brand in your market. When a potential customer sees your vinyl car wrap, they should take away three things within the first 3 seconds of viewing:

1) What you do

2) The visual imagery of the results of what you do

3) Contact information/Call to action takeaway

Devil is in the Design

A well-designed partial wrap on a solid base color vehicle can be just as effective as a full vinyl car wrap if appropriately designed to integrate with the base color of the car. This only truly works on black vehicles because all other colors are challenging to match through digital printing.

Targeted Parking

Think about it. Want to target your potential clients? Look up events where your ideal demographic goes, and park in front of the event, and put your information in a holder attached to the car.  Targeting people who love soccer? Park at soccer tournaments. Construction companies? Park at Home Depot. You see where I am going with this?

Create your own parade for your brand, everywhere you go. It’s a rolling billboard telling the world you are the best in class in your business.
What other forms of media can you drive up to your customer?

Bottom Line:

You could be creating brand confidence by putting a full-coverage vinyl car wrap on your vehicle converting it into a billboard on wheels.

Vinyl car wrap advertising boosts name recognition 15 times greater than any other form of advertising.

 

 

 

http://www.crankycreative.com Barbra Bannon is a nationally renowned alternative marketing and branding guru. As the Chief Creative Enthusiast at Cranky Creative Group, an alternative brand promotions company, she leads a group of cutting-edge designers, project managers, creative counselors, and graphics installers to continually push the edge of branding possibilities on any surface imaginable.

Article Source: https://EzineArticles.com/expert/Barbra_Bannon/734630

Article Source: http://EzineArticles.com/5193797

May 18 2018

Car Magnets and Vehicle Wraps Edmonton

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Show That You Care With Car Magnets

 

How many opportunities can you get to do your part to help a worthy cause and still make your car look beautiful?
Many groups now have been using car magnets as a fundraiser to help finance their causes. Most of them are awareness program to educate the people about their causes.

They could b anything. Some causes are for peace, asking for the return of American troops to American soil, while some are for diseases, letting the people know about the disease and at the same time gather some funds for studies about the disease. Like the wristbands, car magnets now are doing the same thing.

What was just a trend now has big social impacts. These car magnets represent something beyond the designs and decals that they exhibit. Most of these car magnets are shaped like a ribbon like the aids ribbon used before. Different colors refer to different kinds of diseases or cause.

The call for peace and return of American troops have been one of the more popular. But aside from those, car magnets also come in different beautiful designs. They can be snapped on to any part of the car that is made of metal. Some designs offer what the custom paint jobs did before, like car flames. They can be slapped on the side of the car and can be removed anytime. This is very convenient and less costly.

Another popular form of the car magnet is the sports ball car magnet. You can proudly display your pride and joy with your favorite team as ell as your team spirit by putting them on your car. Besides just because they are called car magnets, they can only be used for your car. You can put them anywhere, like the fridge, boat, bike, truck, desk, office, school locker, anywhere that a magnet can stick on.

These car magnets can show who you are, a sports fan, an advocate of peace, a supporter of research for cancer, whatever it is the versatility of car magnet will help you as well as help others in need.
Car magnets are a great fundraiser, they’re easy to sell because they’re affordable, and it is easy to market because they are for a good cause.

Many manufacturers offer discounts on the volume orders so that you can earn some profit when you sell them to get funds for your cause. You can sell them anywhere. They are small lightweight and is acceptable to everyone. They do not offend anybody but on the contrary, they can ban a group of people who are concerned for the same cause.

Proudly show that you care when you buy car magnets for your car as well as for your friends and family.
With the plethora of designs, the market is offering, you can make your car look cool without the side effects of damaging the paint job. Because they are magnets, they can easily be attached and detached from the car’s shell or body.

Today you can be a sports fan and tomorrow your car can be a hotrod. Your cars personality can be as confused as Dr. Jekyll and Mr. Hyde. Have fun with your car, show your support as well for your favorite cause, car magnets will help you do just that.

May 17 2018

Digital Printing Services in Edmonton

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For the past few years with the rampant discovery of various electronic devices, the application of photographic processes has expanded dramatically, together with the development and enhancements of copiers a new age in printing technique has been introduced.

Furthermore, now that the use of personal computers is highly demandable, improvement in quality color printers are now being offered on the market worldwide. Today, digital printing operations amazingly transcend the procedures of reproduction in various printing applications. Now with Digital Imaging Technologies, you can now dramatically produce four-color printing projects in very small quantities, within as fast as an hour time.

You might be thinking that with this kind of application another burden will add to your budget…basically true to those businesses with tight budget allotments especially businesses having a small scale of operations. This is quite amazing with digital printing because now that it has improved so much over for the past five years, the option to have a beautiful, high-quality four-color work is now within reach without having to spend as much as you used to. Good news isn’t it.

On the practical side, the variation in quality is not enough to affect the appearance of your brochure or any printed piece. To set the topics well, the quality is not as high as a litho press. But if you are thinking of your return on investment (as you always be), the cost savings you’ll see with digital printing makes up for the quality limitations.

Undoubtedly, because of its outrageous features that allow you with quality printing outputs with a cost-saving value, this modern digital printing opens a great opportunity to businesses who have a lower budget reserve. Having a four-color printing works gives you high-quality photo-like images.

For all, we know high-quality four-color offset printing is expensive and can take many days to produce. In sharp comparison, digital printing means you can now afford color for all your communication needs. Its ability to produce short-run color also means that you can now customize your printed materials to reach niche markets and target specific audiences.

With this full-color digital printing, you can now afford to use color for all your promotional needs, because this application eliminates films, plates and expensive proofs needed for offset printing.

Now if your business is in a small or medium scale and you wanted to have a competitive printing material for your communication needs, take your worries free. Digital printing offers a fair deal to everyone!

May 17 2018

Car Wraps Edmonton

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Car Wraps Edmonton

For Car Wraps in Edmonton Call 780 800 7535

What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential customers, but did they notice you?

Grab a significant advertising advantage over your competitors by covering your vehicle with your business image or message in the form of an eye-catching digitally printed self-adhesive vinyl advertisement known as a vehicle wrap and take it for a drive around town to promote your business.

Vehicle wrapping is now being recognized as an extremely cost-effective and unique form of outdoor media for all sizes of businesses and company promotions. Many companies are finding out that vehicle advertising wraps and full-colour fleet and car graphics are a great way to reach new and existing customers. Compared to other forms of media, wraps are extremely cost-effective and generate millions of impressions each year.

An innovative method of advertising a business by creating a moving billboard on a vehicle, vehicle wraps provide companies with a method of advertising on cars in three-dimensional form, providing an extremely high retention rate among those who see the vehicle. Vehicle wrap advertising uses semi-permanent graphics that can be removed without harm to the vehicle if desired. It is typically used on vans, but also on cars, trucks, fleet vehicles, buses, trains and even aircraft, in fact anything on wheels or that has an exterior shell.

Many customers with vehicle wraps take advantage of their advertising in areas that normally would be very expensive. Booking advertising at such venues as trade shows, sports events, concerts and grand openings may need to be done well in advance and rates may be very expensive, this is ideal for your wrapped vehicle, simply drive around or park at a conspicuous location. Another advantage of this type of advertising is it is not like print, radio, or television. It cannot be switched off and the channel cannot be changed.

There is no standard price for advertising wraps which are normally installed by specialist signage companies, It depends on a number of factors including the total number of vehicles to be wrapped, how much printing is involved, how much vinyl material is required per wrap, designer time, how many installers will be involved and how long it takes to fit, All that becomes the basis for pricing a project.

Wrapping a vehicle is a sophisticated process of being able to print on vinyl films and perfectly cover the vehicle with that advertisement. A good wrap must be able to cover, but not hinder window visibility and all materials must be weather resistant to heat, UV, cold and wind. Good adherence to the vehicle body is important, as the wrap must stay on without it peeling off before purposely being removed. The process involves cutting-edge software, durable printing inks, high-performance adhesive vinyl materials and laminates. It begins with an accurate engineering drawing!

known as a template which is taken from the vehicle, the advertisement is placed on the template on a computer, this is printed on large vinyl decals which are then fitted properly into a seamless image by professional installers.
If the company doesn’t want to invest in vehicle wrap advertising, it can place advertising on vehicles in the form of magnetic signs, bumper stickers, window decals, etc. Companies seeking to attract business with a different format have found advertising on vehicles using these methods to be effective, without having to go the full vehicle wraps direction.

Vehicle wraps are like giant billboards, only more imaginative, they move in the area your company services and they create a visibly striking presence. They work all day, generating awareness for your company and are constantly reaching new and potential customers. Vehicle advertising is the best and most cost-effective form of advertising available.

April 20 2018

Using The Right Color on Your Promotional Ads

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Using The Right Color for Your Promotional Ads

Print ups like catalog, poster, flyers, banners, and any promotional materials are a must for many businesses. Your target customers must have a clear idea of the products and services you offer. These promotional materials are great way to show to your prospective customers what you can do or provide for them.

Do you want your advertising materials to be innovative and exciting? Do you want to encourage readers to keep reading and take an interest in your company or organization? The key to this is color. Yes, it is true that there are lots of colors to choose from. But if we do not combine the right colors, it will cause untidiness in your promotional materials. Indigo color is exceptional to this case because indigo can go along with any other colors.

With the advancement in printing technology, demand for color printing nowadays is fastly growing. More printing companies are now offering indigo color printing service. The reason behind is, indigo color printing can produce professional looking color brochures, flyers, and bulletins, that can attract more readers and hold their attention longer than a plain black and white document. With this advancement, you can even close more sales, gain more listings, get people to take notice, and make a true difference in your business.

No matter what your printing needs, whether you are looking for flyer printing or poster printing and quality color printing, perhaps indigo color printing will likely meet all your needs. Indigo color can add so much to your promotional materials that there is no good reason not to include it. This color is a great help in the aesthetic look of your advertising materials. Don’t settle for anything less than the best when it comes to your promotional materials printing.

Take some time to finding or choosing your printing company. Choose the printing company that offers indigo color printing service and can assist you in the design process but allows you to make all the decisions. Look online to find a reliable printing company that offers indigo color printing. Don’t be too quick in your choice. Take some time to get to know the companies through their website before you make a final decision. As always, feel free to contact them with any questions you may have.

April 18 2018

Finding the Right Printing Company

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the Right Printing Company

Finding the Right Printing Company

When you have materials to be printed, you are often confronted with the dilemma of finding the right company to do it for you. If you were to use a printing company that offers inferior quality than what you are seeking, you would find yourself with products that are not saleable. Likewise, you might find a printing company that cannot complete your print job in the required time and this, in turn, would cause you considerable stress. For this reason, it is important to shop around for the right printing company.

If you need full color for your print job, finding a good full-color printing service can take a lot of time and effort. Be wary though of the different services of printing companies. Because there are many various printing services available, the quality of work will vary greatly. Thus, you need to find out some information about the service before availing of the service and agreeing to pay for the job.

You can find out about the work of a particular printing company by looking at their portfolio. Ask them to show you some of their work. Doing so, you can carefully examine some of their printing works to find out if they produce the quality of printing that you are looking for. You can also ask them to show you a trial print to see how your project will look like when printed. This way you can also evaluate the quality of the print to find out if it meets your standards. Ask also if they specialize in a specific type of work or range quantities.

Additionally, when searching for the right printing company, look for excellent printing not for good design. Look for smooth, clean colors, solid areas and for images and text that are focused. At a minimum, the printer will ask you what form of artwork you will submit, the number of colors that you will use, the quantity you need, how you want it finished, packaged and shipped. Perhaps it would also help if you would show the printer an example of the quality you expect and what you are hoping to achieve.

Because your print jobs are important to you, it is essential to carefully choose the print shop that will print your creations for you. So do some careful research, narrow the field, ask good questions, find people who care about quality and when you find the right printing company, they will make a good job great.

April 17 2018

Printing service Edmonton

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Tips for Great Promotional Materials

Printing used to be a costly and time-consuming process. But with the introduction of the different printing techniques, you can go from offset printing to digital printing at your own choice. However, you have to be careful with the method that you use as it will reflect the image of your company.
Color printing can be a great way to make your promotional materials look more exciting and catchy. Keep in mind though that if you are considering bight colors, make sure that they should complement each other and they should match with the theme. The choice of the paper that you use will also be an essential factor in printing your brochure, catalog, postcard or posters.

Carefully consider the brightness, graininess and surface of the paper. You may choose to have a black and white document or color documents.

In any case, you have to select the right paper as the paper quality can influence the quality of the print.
Consider also the text that you will use. Make it readable and captivating to catch the attention of the readers.

As much as possible, use catchy words and phrases. If you want to add some graphics and photos, make sure that they are appropriate to the theme, product or services that you offer. Remember that you are promoting a product or service so make your promotional material crisp and glitzy.

The choice of printer is also an important consideration. Although conventional printing is a good choice, you can always avail of digital printing. This latest printing technology offers a faster turnaround time and high-quality prints at low cost. But often, you are not really sure how many prints you need.

Ordering too much or too little can cause serious financial and marketing problems. For this reason, you can avail of on-demand printing. This printing method does not require a minimum number of orders so you can print your documents any time you want it.

It is also essential that the overall look of your document should be attractive and sleek because this is the first thing that your potential customers will come in contact with. It should be motivating enough to make the reader browse through the entire pages. With this simple tips and techniques, you can probably be able to achieve a quality document at affordable price. Whether it is a poster, business card, or personal postcard, these tips can help you achieve your goals.

April 16 2018

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How Digital Book Printing Works

Book printing has been an effective means of recording and conveying knowledge and information for ages. It has also been used for printing communications such as directory printing, annual report printing, training workbook printing, and brochures and so on. The front page or the book cover is perhaps the most important page in the entire book and the one that may cause someone to pick it up or pass it by. It can be printed in color ranging from one to four or full color.

The 21st century has brought a better means of book printing which is digital printing. Digital printing means Print on Demand; you print what you need when you need it. Print on demand reduces warehousing cost and the risk of obsolescence.

Digital printing is fast gaining recognition by reputable and genuine publishers as a means of cutting costs. As this printing technique becomes widely used, more and more companies can produce high-quality color printing in a fraction of the time, at a fraction of the cost. Because of digital printing, companies and organizations can have their brochures printed in short runs or on demand to reduce cost and provide up-to-date information.

It is a fact for most business and individuals with printing needs that time, money and peace of mind are the most difficult to achieve in printing projects. That is why they always look for printers that can give them the service that they need. Because it is important for printed communications to be something special to get read, using digital printing can somehow provide you that special something that you need. Digital printing makes it possible to use four-color process printing instead of one or two color printing.

In digital book printing, it is common for publishers to handle the design and any necessary scanning themselves. Publishers are capable of putting the final document in the appropriate digital format. Digital printing companies are competitive in providing printing services because their technology allows them to automate otherwise labor-intensive, time-consuming process and avoid expenses involved with manipulation and physical storage.

These days, the best way to perhaps get a customer to want to buy your book or your products is to put the word digital in front of it. It seems that everything has gotten better and more accessible and faster because of digital technology. Perhaps this is why the new generation is called generation D – generation Digital.

April 16 2018

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Custom Vinyl Decals and Magnetic Signs Give You a Competitive Advantage

If you own a small- to medium-sized business, you likely face stiff competition for customers or clients. In such a competitive marketplace, the cost that comes out on top is the one that uses every means available for creating brand awareness and advertising its products or services. Even if your marketing efforts include splashy media campaigns, costly pay-per-click search engine marketing, and direct mail pieces, you should also take advantage of less expensive means for sustaining awareness of your company. If you don’t have a large marketing budget, it’s even more difficult to find creative ways to build awareness of your company.

One of the best ways to advertise is through the use of signage. Huge billboards might be too expensive, but there are a variety of less costly types of signage that can bring customers into your retail store, drive traffic to your website, and create an awareness of your products and services.

Custom Vinyl Decals: If you own a retail store, your doors and windows are essentially premiere advertising space. When you create a custom vinyl decal for your door or window, you have a powerful advertising mechanism. Custom vinyl decals are also ideal for bumper stickers, so if you belong to a booster club, are advocating for a political cause, or want to provide a giveaway to your customers, you can design your own bumper

Custom Window Lettering: Lettering with your business’ name on it is important for your storefront, but vehicle lettering can be an even better advertising bet. When you have custom vehicle lettering, you are advertising your business whenever you or your employees are behind the wheel. You can customize these vinyl graphics to incorporate your logo, your business name, your website address, your phone number – or anything else you want potential customers to know.

Custom Banners: Whether you’re having a sale or another type of event, custom banners draw attention to your business. When you design your banner, you can include your logo and have access to a wide selection of colors, fonts, special effects, borders, and graphics.

Magnetic Signs: If you need signage that is temporary, magnetic signs provide you with inexpensive yet valuable advertising. For example, if you or your employees use their vehicles for deliveries or to call on customers or clients, magnetic signs can easily be attached to the vehicle and then taken off at the end of the day.

Other Types of Signage: The best custom sign companies can produce a vast variety of signage. In addition to custom vinyl decals, window lettering, banners, and magnetic signs, they can also do everything from custom wall lettering and custom wall graphics, to boat lettering and registration numbers, to license plates and digital decals.

Virtually every business that advertises – from network marketers to franchisees can utilize these inexpensive marketing methods to spread the word without breaking the bank.

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