Iconic Print Co. is Your Edmonton Alberta premier car wrap company call 780-250-4266 today.

 

Just what are car wraps? Car wraps are the funky advertising you see driving around your city. Car wraps are the manner in which the advertising is affixed to your vehicle. Virtually unknown ten years ago they are now quite common and very effective way of promoting business ideas. Of course, the wraps are not limited to cars there are truck wraps, trailer wraps, boat wraps, etc etc. However, for the purpose of this article, I will limit myself to car wraps.

Car wraps are a great way to change your car bills into deductible adverting expenses. Your car will instantly become an eye-catching mobile billboard. People can tune out all sorts of advertising, but it has been shown that car wraps peak peoples curiosity and they pay attention to the message. I’m sure you have heard people say, “Hey, Have you seen the car driving around that looks like a giant grasshopper?” People notice unusual things and car wraps can capitalize on that.

Even if you don’t have your own business that you wish to advertise, you may still be able to benefit from car wraps. Various companies will pay you to sport their advertisements on your car. There are specific rules; however, You generally need a late model and popular car. The year the new VW Beatles came out they were targeted for wraps. Your typical daily router-id considered. They want your car and their wrap to be exposed to many different parts of the city. If you make a short drive from your garage to an underground parking garage every day then you might not be a great car wrap prospect. You need to drive a varied route and must commit to driving a minimum number of kilometers per month. In exchange, you will be a handsome fee from the product company. Check online for companies that will pay you to have your car wrapped with their logo.

There are special companies that manufacture the wraps. They design, print, install and remove the wrap from your car. The effect is spectacular, but the process remains relatively simple. The whole process can take approximately two weeks. The design and printing process can take 10-14 days while the installation of the wrap takes 1-2 days.

Generally, car wraps are made out of vinyl and the vinyl film covers the entire body of the vehicle. The windshield and the windows are covered with a special perforated window wrap that allows the driver and passengers to see out. Although occupants of a wrapped car can see out, it is difficult for those outside to see in. The wraps are not a safety hazard whatsoever.

The cost of a car wrap depends on the size of your vehicle and whether you have a full wrap or half wrap or just a roof wrap. The more extensive the wrap, the higher the cost. However, as can be assumed a full car wrap has a much more powerful impact that a lesser wrap.

Rest assured car wraps do not do any damage to your paint job. After removal, your car will look the same as it did before getting the wrap. Also, these wraps are incredibly durable. Most companies will guarantee their wraps for up to three years. The wraps are completely and quickly removable but they are not reusable.

Car wraps are an exciting and innovative new way to advertise. Be on the cutting edge of promoting your business. Make use of legitimate advertising expenses while defraying your car expenses. Consider getting a quote for a car wrap today.

Vehicle Wraps | Car Wraps | Edmonton Alberta Call 780 800 7343

 

Custom wraps and graphics can be applied to almost all forms of vehicles on the land, air, and water – cars, trucks, vans, buses, trains, trolleys, small and commuter airplanes, helicopters, boats, kayaks, canoes, and jet skis. If the graphics wraps are done for commercial purposes, then they transform the vehicles into a moving billboard for a specific brand, product, or service.

Unlike paint, all wraps are computer generated designs and once approved the designs are printed on large vinyl panels and then applied by the hands of skilled installers to contour the surfaces of the vehicles. Designs that completely transform the look and feel by covering the complete surface are full wraps, whereas partial coverage only cover a section of the surface. When partial wraps are designed correctly they utilize the base color of the car incorporating it into the design. Windows can also be covered with a different material so they can still be seen through from the inside and continue the image when viewed from the outside.

Vehicle wraps are a high-value solution to advertising and with a talented designer, the opportunities to convey a clear and eye-catching marketing message is limitless. Car wraps express a level of professionalism for the company that increases their reputation and visibility as they drive around.

Vehicle wraps expand the opening for outdoor advertising, giving small and large companies an effective marketing method for high-visibility placement of their message on densely trafficked urban streets, highways, and virtually where ever they drive and park. For a service company that travels from jobsite to jobsite that travel time now becomes valuable marketing opportunity – not to mention that when you are onsite, you are advertising to the neighbors who will likely need your services and will remember your professional company.

Vehicle wraps convert road construction, congestion, and daily traffic into a positive activity for people sitting in cars and buses are waiting for traffic to move, appreciate and are drawn to dynamic and colorful advertisements where they are likely to notice and remember the message; your message. In fact, according to a Transportation Advertising Council of America (TACA) study:

• Vehicle advertising generates between 30,000 and 70,000 daily impressions – and those impressions have a high efficacy rate:

• 90% of travelers notice graphics on wrapped vehicles.

• 75% of consumers form impressions about a company based on the fleet graphics.

• 30% of consumers base buying decisions on impressions they receive from company vehicles.

There have been several studies in the past decade that have all reported the same result, that vehicle wraps are the most cost effective form of advertising available today. One study from 3M showed that a company would have to spend over $130,000 on television ads to generate equivalent annual impressions of a $3,500-$5,000 car wrap.

Every type of company that uses cars, trucks, or vans in their daily operations will benefit from the value of custom vehicle wrap. You already own the spaceincreasingand therefore you don’t have to lease this valuable advertising space from an ad agency. Many billboard companies charge between $800/month for out of the way location and up to $5,000/month for prime locations; you already own the space on your vehicles to reach thousands of people every day. Moreover, unlike billboards, there is no monthly ongoing expense just the onetime upfront costs.

The value of vehicle graphics is even more valuable for companies who have or manage fleets – technicians, delivery services, distributors, buses, minivans, trailers or taxis. The statistics from TACA are based on a single vehicle and the increase visibility in repeat exposure is a magnitude by having a fleet branded identically. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

Car wraps and vehicle graphics are taking the world of advertising and marketing in a new direction. Vehicles wraps are surpassing traditional media in their affordability and provide effective marketing tools to all companies. All companies who use vehicles should seriously consider vehicle wraps as a critical marketing, advertising, and promotion solution.

 

Vinyl Car Wraps and Car Decals | Edmonton Alberta

Call 780 800 7535

Have you ever considered using your vehicle as a way to advertise your business? If so, you probably have heard of car decal, vehicle decal, car wrap, and vehicle wrap. How do you choose the right option for you? Whether you have a truck, SUV, Scion, trailer, van or Mini Cooper you have many options for using your vehicle for effectively advertising your business.

Vinyl Car Wrap vs. Car Decal

A car wrap uses a similar vinyl material to a car decal; only a car decal material does not require material that can cover the complex curves of an entire car. Car decals typically cover a minimal area on the vehicle, similar to a car magnet. Whereas with a wrap, you can cover any part of the vehicle, including bumpers, the hood, and other curved areas. Car wrap material has a grey-backed adhesive that has air egress channels that allow for air bubbles to be immediately smoothed out creating a sheer painted look to the car wrap – especially when a gloss finish is chosen. The vinyl car wrap material can be heated around the bumpers and complex curves of the vehicle to cover the entire surface area. Your clients will never know it’s not a paint job. You will though when you go to re-sell the vehicle and all you have to do is have the wrap removed to reveal the manufacturer’s paint job underneath, preserving the resale value of the car.

A vinyl car decal or magnet will not last as long as a vinyl car wrap for a few reasons:

1) Magnets can fly off the car, fade, or be stolen

2) The decals are typically printed on a cheap vinyl material that lasts up to one year to keep costs down

And of course, the major difference is in the perception of your brand… are you the leader, or are you just another small, one-person business?

Vinyl Car Wrap Vs. Partial Vinyl Car Wrap Vs. Car Decal

The vinyl car wrap looks like a professional business that can be relied upon, that will be there in a few years in case you need them. If you have confidence in your business, a vinyl car wrap is the best way of projecting this confidence out to your clients. Show them how professional you are and what you can do for them. Tell them you are here to stay. Nobody looks at car decals or magnets anymore. They are like bumper stickers. Nobody cares. They think the person driving the car is a small one-person shop that is trying to make money on the side. Don’t be mistaken for that! Put your business up a notch by crafting your image professionally with a creative car wrap.

The price difference between a decal and a vinyl wrap is definitely there. A pair of car decals are probably in the range of $120 vs. a wrap which runs from $2500 – $3500 depending on the make, model and year of the car. If you have invested in other areas of your company, don’t skimp on one of the most public images of your business – your car, that is driving around in front of your customers every day. A vehicle wrap lasts for five years, which amortizes down to about $55/month in advertising costs, the most cost-effective form of advertising available today to get in front of 30,000 – 70,000 people daily. Where else could you spend $.15 per 1,000 views? Nowhere.

Car wrap advertising creates a client experience, turns heads, brings eyeballs to your brand. It sells you by merely being there while you drive. All you need is a creative vehicle design, a car, and a drive to be the most recalled brand in your market. When a potential customer sees your vinyl car wrap, they should take away three things within the first 3 seconds of viewing:

1) What you do

2) The visual imagery of the results of what you do

3) Contact information/Call to action takeaway

Devil is in the Design

A well-designed partial wrap on a solid base color vehicle can be just as effective as a full vinyl car wrap if appropriately designed to integrate with the base color of the car. This only truly works on black vehicles because all other colors are challenging to match through digital printing.

Targeted Parking

Think about it. Want to target your potential clients? Look up events where your ideal demographic goes, and park in front of the event, and put your information in a holder attached to the car.  Targeting people who love soccer? Park at soccer tournaments. Construction companies? Park at Home Depot. You see where I am going with this?

Create your own parade for your brand, everywhere you go. It’s a rolling billboard telling the world you are the best in class in your business.
What other forms of media can you drive up to your customer?

Bottom Line:

You could be creating brand confidence by putting a full-coverage vinyl car wrap on your vehicle converting it into a billboard on wheels.

Vinyl car wrap advertising boosts name recognition 15 times greater than any other form of advertising.

 

 

 

http://www.crankycreative.com Barbra Bannon is a nationally renowned alternative marketing and branding guru. As the Chief Creative Enthusiast at Cranky Creative Group, an alternative brand promotions company, she leads a group of cutting-edge designers, project managers, creative counselors, and graphics installers to continually push the edge of branding possibilities on any surface imaginable.